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Spring 2002

This information effective for Spring 2002.
Check with instructor the first day of class for any changes.


World Literature and Cultural Studies

[LTWL-109]


109. Reading and Cultural Consumption

Instructor: Juan Poblete
E-mail: jpoblete@cats.ucsc.edu
Office: 151 Merrill Faculty Annex

Course Description:

What has been the role of reading in the theoretical revisions which we normally encompass under the rubric of (Latin American) Cultural Studies? How has reading been a part of past political projects, and how could it be deployed in the future? What changes and contributions has brought about the Cultural Studies emphasis on key words such as production-reception and consumption? How has our perception of the process of social production and consumption of textual objects benefited from those theoretical developments? Although I do not plan to answer all these questions, I would like to use them as a theoretical framework to propose a historical-theoretical reconstruction of the place of reading and readers at some key moments in the history of culture in the West, and more specifically, in Latin America. The class will explore historical readers and reading practices in at least three different reading formations: colonial, national-popular, and transnational.

Objectives: The goals of the class are 1) to historicize key concepts such as reading, readers, reception, and consumption; 2) To propose a historically grounded concept of texts as social constructs in the context of specific reading formations; 3) to develop a minimal ethnography of a set of actually existing readers; and 4) to understand the limits and possibilities of Latin American Cultural Studies.

Bibliography (available at Literary Guillotine): The Class Reader (or course-pack) will be available at UCSC Baytree Bookstore.

Evaluation:

Ethnography. Midterm paper: (8-10 pages) 15%
Written reports (see below) 20%
Class participation 25%
Final paper (13-20 pages) 30%

The written reports (one every week) will be typewritten, double spaced, 2-3 pages of critical response to the readings. The mid-term paper will be an ethnography of actually existing readers and their consumption of written texts. The final paper will be a theoretical reflection based on the class readings and the ethnographic results of the mid-term paper.

Note: Students with disabilities, who may need accommodations, please see me as soon as possible during office hours, or make an appointment.

MARCH
Tuesday 26. Introduction. The readers' work (how has it been conceptualized and imagined, and what is involved in these images). The history of readings and readers. From the readers to the spectators. Cultural consumption.

Thursday 28. Some fundamental concepts. Genre. CR: Bennett, Tony. Outside Literature, London: Routledge, 1990, chapter 4.

APRIL
Tuesday 2. Readers and reading formations. Chartier, Roger. "Labourers and Voyagers: From the Text to the Reader"; Bennett, "Texts in History: the determinations of readings and their texts"; Cortázar, "Continuity of Parks"

Thursday 4. The history of readers and reading. CR: Guglielmo Cavallo y Roger Chartier. Intro and chapters by Grafton and Chartier. Borges: "Everything and Nothing," "Kafka and his precursors"

Tuesday 9. CR: Guglielmo Cavallo y Roger Chartier, chapters by Wittmann and Lyons. Borges: "Pierre Menard author of Don Quixote"

Thursday 11. Gender: Scheweickart, Patrocinio. "Reading Ourselves: Towards a Feminist Theory of Reading," Kolodny, Annette. "Dancing through the minefield"; Cortázar (chapter 79 from Rayuela)

Tuesday 16. CR: Literacy: CR: C. Kaestle: "The History of Literacy and the History of Readers"; Henry Giroux: "Reading Texts, Literacy and Textual Authority," Gordon Brotherson: Image of the New World: The Aztec's Priest Speech.

Thursday 18. CR: Serge Gruzinski, The Conquest of Mexico: "Christianization of the imaginary." Walter Mignolo. "When Speaking was not Good Enough." Monterroso, "The Eclipse"

Tuesday 23. CR: The problem of reception and consumption in popular culture. CR: Jesús Martín Barbero. Communication, culture and hegemony: from the media to mediations.

Thursday 25. On the historical relationship between folklore, popular and mass culture in Latin America. Jesús Martín Barbero. Communication, culture and hegemony: from the media to mediations. pp. Manuel Puig, Heartbreak Tango

Tuesday 30. CR: The social production of meaning. CR: Jesús Martín Barbero, Communication, culture and hegemony: from the media to mediations. pp. Manuel Puig, Heartbreak Tango

MAY
Thursday 2. CR: Stuart Hall "Encoding/decoding" Michel de Certau: "Reading as Poaching"

Tuesday 9. Donald Pease, "Author"; Stanley Fish, "Is There a Text in this class"; Borges, "Borges and I"

Thursday 11. The concept of "national-popular" and the consumption of literature and other media. CR: David Forgacs, "National-Popular: Genealogy of a Concept," S. Hall. "Notes on Deconstructing the Popular." Carlos Monsivais:

Tuesday 16. Carlos Monsivais:

Thursday 18. Nestor Garcia Canclini. Consumers and Citizens

Tuesday 23. Nestor Garcia Canclini. Consumers and Citizens

Thursday 25. CR: John Guillory: "The Ethical Practice of Modernity: The Example of Reading"

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